How to Avoid Poor Search Engine Optimization: Understanding the Role of SEO

Search engine optimization (SEO) is the key to having a successful web site. Poor, search engine optimization lessens your chances of generating income from the number of clicks you receive. Thus, learning how to avoid poor, search engine optimization on your web site is important. 

What is search engine optimization?

According to Businessdictionary.com, search engine optimization “refers to the process of improving traffic to a given website by increasing the site’s visibility in search engine results”. 

The use of key words and phrases on search engines like Google, Bing, etc. lead to increased viewing by potential readers. While you cannot guarantee your website will have a large number of Internet visitors, the likelihood increases with appropriate search engine optimization.   

Business dictionary.com focuses on content. “Websites improve search engine optimization by improving content, making sure that the pages are able to be indexed correctly, and ensuring that the content is unique.”

In other words, your content should appear professional, as well as informative and interesting. Organization of your web site content with appropriate key words via site mapping, helps to ensure correct indexing of individual web pages and makes a web site easier to follow. 

With respect to increasing traffic, Business dictionary.com states, “Going through the search engine optimization process typically leads to more traffic for the site because the site will appear higher in search results for information that pertains to the site's offerings.”

Search engine optimization with key words and phrases includes establishing an appropriate domain name and web site address (URL). While eclecticism of topics seems possible and feasible for your web site and it may be easier for you to set it up as a web master, it may also prove confusing to your viewers. 

Consider incorporating specific key words and phrases in your domain name and web site address, that your potential viewers will use on search engines to find something unique, motivational and interesting. Stay relevant when designing your web site.

Appropriate research pertaining to key words and phrases is another vital factor in search engine optimization. References or document sources should be noted properly and be accessible via verifiable links. Use of photography and graphics may prove helpful on web sites, but their sources should always be verifiable. Appropriate use of white space is another major factor in web site construction.

How to avoid poor, search engine optimization is a major question with respect to the potential success of your web site. Note that if your viewer clicks are relatively low, it may be advisable to consider reconstruction of your web site, incorporating more key words and phrases, thus reaching a wider range of potential viewers on the Internet.